Website owners have got their hands full trying to look for the latest SEO tips that will get their sites back on the search engine map. For the past couple of years, Google changed its algorithms repeatedly as a response to the user’s request for quality search results. They came up with the Panda and Penguin algorithm changes that were meant to provide users with the information they are searching for. These two changes rocked the traditional world of SEO and the websites that used to rank well in searches are now found to be at the latter pages.
While Google is not the only search engine but it is the most prominent compared to Bing or Yahoo. This is why every website has to get on the good side of this search engine for them to drive in the traffic that their site needs.
If you will adhere to the old SEO tips, your website will not rank. Search Engine Optimization (SEO) has become a tricky technique to keep up with and it remains to be one of the driving forces that will get your online business to succeed.
So the question remains, how do you conquer the algorithms that Google placed upon their search engines?
GOOGLE’S ADVICE ON SEO
Matt Cutts of Google has one advice: stop focusing on discovering SEO tips and concentrate on delivering quality content.
For a long time now, site owners focused on making sure that search engines will notice them by placing keywords strategically on their content. While this still works, Cutts advices against it. Content is still king and here are the major points that will make your website get ahead.
- Feel free to use the synonyms of your keywords or keyphrase. The search engine crawlers of Google are programmed to recognize synonyms. For instance, if your keyword is “doctor”, the words physician and medical professional will be identified together with the main keyword. Using all three will tell Google that your content is all about doctors.
- Do not be too technical about it. The new algorithms of Google will be able to view the totality of your content to pinpoint its relevance to a user’s search.
- Focus on quality and not what the search engines are looking for.
These are the new SEO tips that you should live by when creating your content. Be true to the information that you will be providing your readers and Google will see just how relevant your website is.