If you have ever been interested in a specific item because of a post on Facebook – that could be the result of an effective social media campaign.
Like, when I saw Adidas post their new Ultra Boost, that got my attention – simply by reading their caption on how they promote it.
Maybe that interests you as well. Or a delicious food appeared as you swiped up in the middle of the night – and you bought it because you craved it so much.
24 Chicken’s 1 peso rice promo is an example of this. It clearly shows that it is a good advertisement to have a combo meal-like feature to attract more customers.
And here is just a preview of how a Social Media Manager should display a good marketing strategy.
To learn more, let us dive into it.
Social Media
First and foremost, let us discuss how Social Media is a tool and opportunity for businesses. Almost everybody uses social media, even the elderly.
Based on research published by Wordstream.com, the average American adult spends more than 2 hours a day browsing on social media.
That means it offers a huge marketplace and selling opportunities.
Social Media Management
Social Media Management is all about creating, publishing, interacting, and managing social media accounts. As a social media manager, your job is to direct a Social Media Page to progress and develop stable marketing—into hopefully, a large-scale business. It’s like managing a physical store but in the digital world.
One must know how to grow a community when managing social media accounts. You can do this by learning what the target audience is and synthesizing a proper strategy on how to attract them.
This is where content strategy comes in.
Content Strategy
Content strategy is having a systematic way to build the general brand of your social media account.
If you’ve been watching Youtube or Tiktok videos, you have probably heard the word “Content” or “Content creation”. This is a unique way to present your ideas with a systematic process.
Content strategy is key in social media management. It accomplishes captivating potential clients/customers. You, as the Social Media Manager, engage them as possible audiences while you try to reach more as it continuously spreads throughout social media.
Here is my example of strategizing content, in line with the upcoming holidays in April.
Scheduling is one of the Social Media Manager’s work as it is a content strategy to sell products on a specific day/time. Along with creative captions to fully capture their interest!
Social Media Platforms
Here are some of the best platforms/apps used to expand a market for Managing Social Media here in the Philippines.
- Facebook
- Meta Business
- Marketplace
- Instagram
- Switch to a professional account
- Tools – Branded content
- Tiktok
- Switch to a business account
- Youtube
Begin your Social Media Management career!
Being a social media manager is an exciting and rewarding career choice for those who are passionate about creating engaging content, building relationships with followers, and driving business growth.
With the rise of social media as a primary marketing channel for businesses, the demand for skilled social media managers is growing rapidly. By honing your skills in content strategy, community management, analytics, and other key areas, you can become a valuable asset to any organization looking to impact social media.
And if you are looking for a dynamic and challenging career path, consider becoming a social media manager and take the first step towards building a successful career in this exciting field!